Marriott International, Inc., a hospitality company, engages in the operation and franchising of hotels and related lodging facilities worldwide. It operates in Full-Service Lodging, Select-Service Lodging, Extended-Stay Lodging, Timeshare, and Synthetic Fuel segments. In Full-Service, Select-Service, Extended-Stay, and Timeshare segments, it develops, operates, and franchises hotels and corporate housing properties, as well as timeshare, fractional ownership, and whole ownership properties. The company also provides services to home/condominium owner associations. Its Synthetic Fuel segment consists of interest in coal-based synthetic fuel production facilities. It has operations in Americas, Europe, Asia, the Middle East, the United Kingdom, and Africa. As of June 12, 2007, the company operated or franchised approximately 2,900 lodging properties in the United States and 67 other countries and territories. Marriott was founded in 1971 and is headquartered in Washington, D.C.

Discretionary Industry Analysis

WikiWealth.com Industry Description: the consumer discretionary industry refers to products and services bought with discretionary (normal expenses) income. The Consumer discretionary sector encompasses industries that tend to be the most sensitive to economic cycles and stock market swings. Its manufacturing segment includes automotive, household durable goods, textiles & apparel and leisure equipment. The services segment includes hotels, restaurants and other leisure facilities, media production and services and consumer retailing. Read More. Also see the Industry Analysis Home Page.

WikiWealth.com Industry Analysis: During economic recessions, consumers tend to cut back on discretionary expenses to save money during those tough economic times. Less spending by consumers eventually decreases business revenue and stock prices. During economic recoveries, consumers have more discretionary income, so spending quickly increases. Higher spending increases business revenue and eventually increases stock prices. During long economic expansions, discretionary income increase, but at a slower pace than during the initial economic recovery stage.

¹ Investment potential (margin of safety) is a weighted average of the discounted cash flow analysis (DCF), the enterprise value (EV) market multiple analysis, and the Warren Buffett investment analysis. WikiWealth obtains 80% of their quantitative investment potential from fundamental investment analysis.
² The weighted average cost of capital (WACC) analysis for the industry is a broad representation of the WACC for each individual company. A sub-industry WACC analysis offers both stability and accuracy for each individual company.

WikiWealth.com Industry Profit Analysis: The best way to profit from discretionary stock investments is to find the most undervalued investments (Wall Street and Main Street buy ratings) during economic recessions. Those investments should be undervalued (see Wall Street Analysis on left side), and have high Main Street Common Sense investment ratings (see Main Street Analysis on right side). When an economic recovery occurs, discretionary stocks tend to outperform the general stock market, because consumers quickly resume spending on items they wanted, but resisted buying during tougher economic times. Eventually those investments become overvalued, because profits and stock prices increase past their fair values. In other words, the margin of safety becomes low or negative. During the last stages of an economic business cycle, just before a recession, it is best to sell discretionary stocks, because they are likely to decrease in price the fastest. Selling an stock investment is difficult do properly. Expensive (overvalued) stocks with low Main Street Common Sense ratings should be sold at any time to invest in better stocks. Two buys ratings are the best and two sell ratings are the worst possible stock investments. As a general rule, the larger the investment potential (margin of safety), the safer the investment. For more information on stock research ratings click here.

Investment Moats

Investment Moats are fundamental investing theories developed by Warren Buffett and adapted to the SWOT analysis. Investment moats are general characteristics that separate great investments from average stock investments. The wider the investment moat the better. Read more: Investment Moats. For company-specific investment moats: SWOT Analysis.

SWOT Strengths Increase Investor Moats: Below is a list of relevant industry investment characteristics, if any exist

SWOT Weaknesses Decrease Investor Moats: Below is a list of relevant industry investment characteristics, if any exist

Stock Price Triggers

Stock Price Triggers were developed by WikiWealth.com to predict changes in stock price direction, which depend on events outside of the control of the company. In general, if SWOT opportunities are greater than SWOT threats, the stock price should raise; the opposite is also true. For more precise measures, examine each SWOT opportunity and threat, then rank them according to importance and timing. The more important the investment characteristic, the greater the impact on stock direction. The sooner a investment trigger may occur, the more influence it will have on stock price direction. Read more: Stock Price Triggers. For company-specific stock price triggers: SWOT Analysis.

SWOT Opportunities are Positive Stock Price Triggers: Below is a list of relevant industry investment characteristics, if any exist.

SWOT Threats are Negative Stock Price Triggers: Below is a list of relevant industry investment characteristics, if any exist.

Long Company Description (help)

Marriott International, Inc. (NYSE: MAR) is a worldwide operator and franchisor of a range of value and luxury hotels and related lodging facilities. Marriott currently has 2,300 accommodation properties in North America alone.

Its heritage can be traced to founder J. Willard Marriott's experience as a Mormon missionary and later operating a root beer stand. He and his wife, Alice, opened the stand in Washington, D.C., in 1927. Today, Marriott International has about 3,150 lodging properties located in the United States and 67 other countries and territories.

Marriott's operations are grouped into the following five business segments:

* Full-service lodging - 65%
* Select-service lodging - 11%
* Extended-stay lodging - 5%
* Timeshare - 15%
* Synthetic fuel - 4% (primarily a tax shelter)

History

Marriott International was formed in 1993 when Marriott Corporation split into two companies, Marriott International and Host Marriott Corporation. In 2002 Marriott International began a major restructuring by spinning off many Senior Living Services Communities (which is now part of Sunrise Senior Living) and Marriott Distribution Services, so that it could focus on hotel ownership and management. The changes were completed in 2003.

In April 1995, Marriott International acquired a 49% interest in the Ritz-Carlton Hotel Company LLC. Marriott International believed that it could increase sales and profit margins at the Ritz, a troubled chain with a significant number of properties either losing money or barely breaking even. The cost of Marriott's initial investment was estimated to be about $200 million in cash and assumed debt. The next year, Marriott spent $331 million to take over the Ritz-Carlton Atlanta and buy a majority interest in two properties owned by William Johnson, a real estate developer who had purchased the Boston Ritz Carlton in 1983 and expanded his Ritz holdings over the next two decades. The Ritz began expansion into the lucrative timeshare market among other new initiatives made financially possible by the deep pockets of Marriott, which also lent its own in-house expertise in certain areas. There were other benefits for Ritz-Carlton flowing from its relationship with Marriott, such as being able to take advantage of the parent company's reservation system and buying power. The partnership was solidified in 1998 when Marriott boosted its interest in Ritz-Carlton to 99 percent. By 1999 revenues from the 35 hotels it operated around the world totaled about $1.4 billion.

Marriott International owned Ramada International Hotels & Resorts until its sale on September 15, 2004 to Cendant. It is the first hotel chain to serve food that is completely free of trans fats at all of its North American properties.

In 2005, Marriott International and Marriott Vacation Club International comprised two of the 53 entities that contributed the maximum of $250,000 to the second inauguration of President George W. Bush.

On July 19, 2006, Marriott announced that all lodging buildings they operate in the United States and Canada would become non-smoking beginning September 2006. "The new policy includes all guest rooms, restaurants, lounges, meeting rooms, public space and employee work areas."

Great America

Marriott originally owned Six Flags Great America, which at the time was called Marriott's Great America. The theme park, located outside of Chicago in Gurnee, Illinois, opened on May 29, 1976 to celebrate the American Bicentennial. It consisted of six Americana-themed areas: Carousel Plaza, Hometown Square, The Great Midwest, Yankee Harbor, Yukon Territory and Orleans Place. It owned a similar park in Santa Clara, California, also called Marriott's Great America. Both parks originally featured a replica of Mariott's first Hot Shoppe restaurant.

Marriott, keeping true to its hotel roots, wanted customers referred to as "guests." Staff members had a strict code for personal appearance and upkeep of the required costume, as well as a trademark send-off for all ride operators: "Thank you for riding, and we hope you enjoy the rest of your day here at Marriott's Great America."[citation needed] The park also featured the famous "American Eagle," a wooden roller coaster with a steep drop which still remains a staple ride to this day. Marriott sold Great America to the Six Flags company at the end of the 1984 season.

Marriott Brands

Full Service Lodging

* Marriott Hotels & Resorts
* JW Marriott Hotels & Resorts
* Renaissance Hotels & Resorts
* Marriott Conference Centers
* Ritz-Carlton

Select Service Lodging

* Courtyard by Marriott
* Fairfield Inn by Marriott
* SpringHill Suites by Marriott

Extended Stay Lodging

* Residence Inn by Marriott
* TownePlace Suites by Marriott
* Marriott ExecuStay
* Marriott Executive Apartments

Timeshare

* Marriott Vacation Club International (MVCI)
* Horizons by Marriott Vacation Club
* Marriott Grand Residence Club
* The Ritz-Carlton Club

SWOT Analysis

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