LULU-Lululemon Athletica Stock Research, Ratings, and Analysis

Lululemon Athletica (lulu) Stock Research

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Company Description: lululemon athletica, inc. is a manufacturer and distributor of athletic apparel and accessories operating in the US, Canada, Australia, and Japan. lululemon merchandise is sold through a several company-owned retail stores and franchises, as well as distributed to apparel and fitness wholesalers. Update

Market Research Update

Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

Industry Sub Sector: . Lululemon Athletica is a dominant industry leader due to its personnel, experience and financial strengths. Industry leaders are difficult to compete against, which decreases business and investor risks. The market is quickly expanding. This lowers the threat of direct competition and increases Lululemon Athletica's profits.

Market Challenges: Opportunities: Solutions:

Strategy Analysis Update

Lululemon Athletica's business strategy is to keep things simple. Clearly-defined strategies lower business risks by staying within their areas of expertise. Lululemon Athletica possesses significant barriers to entry that slows competitive threats and increases profits. Lululemon Athletica's strategy is to accomplish clear, attainable, and challenging goals. This focus increases company value and long-term investor returns.

Strategy: Lululemon Athletica's strategy focus on winning more market share of price-sensitive customers by having the lowest priced products and services. (read more). Competitive Advantages:

Financial Analysis Update

Current Revenue Sources: Future Revenue Sources: