LTD-Limited Brands Stock Research, Ratings, and Analysis

Limited Brands (ltd) Stock Research

Last Updated by Rossainzzlu98 | Update This Page Now

►Summary | Profile | News | Chart | SWOT | Cash Flow | Comps | Buffett | WACC

Company Description: Limited Brands, Inc., founded in 1963, operates three retail divisions in the US: Victorias Secret, Bath and Body Works, and Apparel. The Victorias Secret division sells intimate apparel, beauty products, and accessories under the Victorias Secret and La Senza brand names, and their products are sold primarily through retail stores, online, and through catalogues. This division has 1,003 stores in the US and 323 stores in Canada. The Bath and Body Works division sells personal hygiene, beauty, and household fragrance products with the brand names Bath & Body Works, C.O. Bigelow, and White Barn Candle Company. The Bath and Body Works division operates 1,546 stores throughout the US. Limited Brands Apparel division sells womens and mens apparel through Express and Limited Stores, of which there a combined total of 918 in the US. The company also operates less than a dozen specialty stores that market and sell fashion and personal hygiene products for women. Limited Brands, Inc. is headquartered in Columbus, Ohio. Update

Market Research Update

Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

Industry Sub Sector: . The market is quickly expanding. This lowers the threat of direct competition and increases Limited Brands's profits.

Market Challenges: Opportunities: Solutions:

Strategy Analysis Update

Limited Brands possesses significant barriers to entry that slows competitive threats and increases profits. Limited Brands's strategy is to accomplish clear, attainable, and challenging goals. This focus increases company value and long-term investor returns.

Strategy: Limited Brands's strategy focus on winning more market share of price-sensitive customers by having the lowest priced products and services. (read more). Competitive Advantages:

Financial Analysis Update

L Brands sold The Limited and Express Current Revenue Sources: Future Revenue Sources: