KR-Kroger Stock Research, Ratings, and Analysis

Kroger (kr) Stock Research

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SWOT Statistics kr SWOT Analysis

Strengths + Opportunities = 3

Threats + Weaknesses = 5

Add your knowledge to the Kroger SWOT analysis.

Generic Strategy kr Generic Strategy

Narrow Scope

Broad Scope



Low Cost

Generic strategies categorize companies by the scope and the strength of their business. Kroger does not have a definable strategy, therefore, it risks losing out to firms that concentrate on one particular competitive advantage. (read more).

Company Description: The Kroger Co., together with its subsidiaries, operates 2,476 supermarkets and multi-department stores in 31 US states under two dozen local banners that include Kroger, Ralphs, Fred Meyer, Food 4 Less, Frys, King Soopers, Smiths, Dillons, QFC, and City Market. Kroger also operates 779 convenience stores, 393 fine jewelry stores, and 737 supermarket fuel centers. It also has 41 food processing plants in the U.S.. The company operates. Kroger has segmented its supermarket as follows: combination food and drug stores (combo stores), multi department stores, and price impact warehouse stores (marketplace stores). Committed to diversity, the company has added Fred MeyerJewelers that also market on line. Update

Market Research Update

Staples Industry Research & Analysis: The consumer staple industry includes companies whose sales come from necessary consumer staple purchases such as rent, mortgage and food. Staples Trading Strategy: The consumer staple industry tends to be less sensitive to economic cycles. Look for undervalued staple investments at any time in the business cycle when stock prices are low, and especially during the late stages of a bull markets when investors become more defensive. The global economy is currently in a recession, therefore, investors are rotating money out of consumer staples and into faster growth industries. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

Industry Sub Sector: Consumer Durables. Kroger is a dominant industry leader due to its personnel, experience and financial strengths. Industry leaders are difficult to compete against, which decreases business and investor risks.

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Strategy Analysis Update

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Financial Analysis Update

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