JCP-JC Penney Stock Research, Ratings, and Analysis

JC Penney (jcp) Stock Research

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Company Description: J. C. Penney Corporation, Inc. is a retail merchandiser that operates through department stores and catalog/Internet. The companys department stores provide salon, optical, portrait photography, and custom decorating services and markets family apparel, jewelry, shoes, accessories, and home furnishings. Update

Market Research Update

Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

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Market Challenges: Opportunities: Solutions:

Strategy Analysis Update

JC Penney's business strategy is to keep things simple. Clearly-defined strategies lower business risks by staying within their areas of expertise. JC Penney's strategy is to accomplish clear, attainable, and challenging goals. This focus increases company value and long-term investor returns.

Strategy: JC Penney has a narrow focus that serves a particular customer niche with either a unique product or with a low cost advantage over competitors. (read more). Competitive Advantages:

Financial Analysis Update

JC Penney has consistent operating results. This lowers the risk that JC Penney will suddenly have difficulty and it increases investor confidence in the value they place on each share. Complicated financial statements lower JC Penney's value, because it increases the risk of fraud and lowers investor confidence.

Current Revenue Sources: Future Revenue Sources: