ICON-Iconix Stock Research, Ratings, and Analysis

Iconix (icon) Stock Research

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Long Term Rating Stock Ratings Help


SWOT Statistics icon SWOT Analysis

Strengths + Opportunities = 2

Threats + Weaknesses = 2

Add your knowledge to the Iconix SWOT analysis.

Generic Strategy icon Generic Strategy

Narrow Scope

Broad Scope



Low Cost

Generic strategies categorize companies by the scope and the strength of their business. Iconix does not have a definable strategy, therefore, it risks losing out to firms that concentrate on one particular competitive advantage. (read more).

Company Description: Iconix Brand Group, Inc., formerly known as Candies, licenses and markets apparel, accessories, footwear, beauty products, fragrances, home products, and decor under the brand names Candies, Mudd, RocaWear, London Fog, Bongo, Badgley Mischka, Joe Boxer, Starter, Mossimo, Rampage, Ocean Pacific/OP, Danskin, Cannon, Royal Velvet, Fieldcrest, and Charisma. Iconix uses an in-house advertising, promotion, and public relations agency to support its brands and increase brand awareness, then licenses the brands to department stores, retailers, and luxury and mass-market merchandisers. Iconix Brand Group also acts an agent in the manufacture of footwear products for third-parties. Update

Market Research Update

Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

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Strategy Analysis Update

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Financial Analysis Update

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