HOT-Starwood Stock Research, Ratings, and Analysis

Starwood (hot) Stock Research

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Company Description: Starwood Hotels & Resorts Worldwide, Inc., founded in 1969, is a worldwide company that develops, owns, and operates luxury hotels and resorts as well as developing, marketing, financing, and selling vacation ownership resorts and residential units in mixed use hotel projects. In 2006, Starwood Hotels & resorts owned, leased, and franchised 871 hotels with approximately 266,000 rooms. It also had 25 vacation ownership resorts and residential properties in the United States, Mexico, Aruba, and the Bahamas, as of the above date. Starwood operates hotels and resorts under the brand names, St. Regis Hotels & Resorts, The Luxury Collection, W Hotels, Westin Hotels & Resorts, Le Meridien, Sheraton Hotels & Resorts, and Four Points by Sheraton in the United States, Mexico, Aruba, and the Bahamas. They are headquartered in White Plains, New York. Update

Market Research Update

Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

Industry Sub Sector: . Starwood is a dominant industry leader due to its personnel, experience and financial strengths. Industry leaders are difficult to compete against, which decreases business and investor risks.

Market Challenges: Opportunities: Solutions:

Strategy Analysis Update

Strategy: Starwood's strategy focus on winning more market share of price-sensitive customers by having the lowest priced products and services. (read more). Competitive Advantages:

Financial Analysis Update

Starwood has consistent operating results. This lowers the risk that Starwood will suddenly have difficulty and it increases investor confidence in the value they place on each share. Complicated financial statements lower Starwood's value, because it increases the risk of fraud and lowers investor confidence.

Current Revenue Sources: Future Revenue Sources: