Google (GOOG) is a global provider of targeted advertising technology and Internet search services. Googles technology organizes the internet to provided better information (pictures, text, videos and various media) search results for their users. Googles AdWords and Adsense programs enable advertisers to place advertisements on Google-supported sites.

Market Analysis Update

Technology Industry Research & Analysis: The technology industry broadly includes companies whose primary function is to create innovative products and processes. Information technology deals with the management and processing of information. Technology Trading Strategy: The technology industry tends to be sensitive to economic cycles. Look for undervalued technology investments during economic recessions when stock prices are low and sell technology investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase discretionary investments, because business significantly increase technology investments that they postponed during the recession. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

Industry Sub Sector: Search. Google is a dominant industry leader due to its personnel, experience and financial strengths. Industry leaders are difficult to compete against, which decreases business and investor risks. The market is quickly expanding. This lowers the threat of direct competition and increases Google's profits.

Market Challenges: Opportunities: Solutions:

Strategy Analysis Update

Google's business strategy is to keep things simple. Clearly-defined strategies lower business risks by staying within their areas of expertise. A culture that experiments produces better long term value. Google's experimentations yield new products and services that outpace competitive threats.

Google - General Strategy: Competitive Advantages:

Financial Analysis Update

Current Revenue Sources: Future Revenue Sources: