Deluxe Corp (dlx) Stock Research
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Generic strategies categorize companies by the scope and the strength of their business. Deluxe Corp does not have a definable strategy, therefore, it risks losing out to firms that concentrate on one particular competitive advantage. (read more).
Company Description: Deluxe Corporation, formerly Deluxe Check Printers, sells personalized printed and promotional products like business checks, business cards, printed stationary, marketing materials, billing forms, invoices, and more to small businesses, financial institutions, and directly to consumers throughout Canada and the United States. Deluxe corporations brand names include Checks Unlimited, Designer Checks, and Checks.com. Update
Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.
Industry Sub Sector: . Deluxe Corp is a dominant industry leader due to its personnel, experience and financial strengths. Industry leaders are difficult to compete against, which decreases business and investor risks. The market is quickly expanding. This lowers the threat of direct competition and increases Deluxe Corp's profits.
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