DEO-Diageo Stock Research, Ratings, and Analysis

Diageo (deo) Stock Research

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SWOT Statistics deo SWOT Analysis

Strengths + Opportunities = 16

Threats + Weaknesses = 24

Add your knowledge to the Diageo SWOT analysis.

Generic Strategy deo Generic Strategy

Narrow Scope

Broad Scope



Low Cost

Generic strategies categorize companies by the scope and the strength of their business. Diageo does not have a definable strategy, therefore, it risks losing out to firms that concentrate on one particular competitive advantage. (read more).

Company Description: Diageo plc (London based) produces, packages, distributes, and marketing spirits, beer, and wine. Its premium brands include; Smirnoff vodka, Johnnie Walker scotch, Captain Morgan rum, Baileys Original Irish Cream, JeB scotch, Tanqueray gin, and Guinness stout. Diageos spirit brands feature; Crown Royal (Canadian whisky), Buchanans De Luxe whisky, Gordons gin and vodka, Windsor Premier whisky, Bells Extra Special whisky, Seagrams whiskey, Old Parr whisky, Bushmills Irish whiskey, Bundaberg rum Cacique rum, and Ketel One vodka. Wine brands include Beaulieu Vineyard, Sterling Vineyards, Rosenblum Cellars, Chalone Vineyard, Blossom Hill, and Piat dOr. Its beers include Harp lager, Smithwicks ale, Malta Guinness non-alcoholic malt, Red Stripe lager, and Tusker lager. Diageo also owns US and international distributions rights for Jose Cuervo tequila. Update

Market Research Update

Staples Industry Research & Analysis: The consumer staple industry includes companies whose sales come from necessary consumer staple purchases such as rent, mortgage and food. Staples Trading Strategy: The consumer staple industry tends to be less sensitive to economic cycles. Look for undervalued staple investments at any time in the business cycle when stock prices are low, and especially during the late stages of a bull markets when investors become more defensive. The global economy is currently in a recession, therefore, investors are rotating money out of consumer staples and into faster growth industries. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

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Strategy Analysis Update

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Financial Analysis Update

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