DECK-Deckers Outdoor Stock Research, Ratings, and Analysis

Deckers Outdoor (deck) Stock Research

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Company Description: Deckers Outdoor Corporation manufactures, sells, and distributes casual, athletic, and outdoor-friendly footwear to customers in Europe, Canada, Australia, Asia, Latin America, and the United States under the brand names Decker, Teva, UGG, and Simple. It also engages in the manufacture and sale of branded accessories such as handbags and apparel. Deckers products are sold primarily to outdoor retailers, department stores, and shoe stores, as well as direct to consumer through catalogs, websites, and retail outlets. Update

Market Research Update

Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

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Strategy Analysis Update

Deckers Outdoor's business strategy is to keep things simple. Clearly-defined strategies lower business risks by staying within their areas of expertise. Deckers Outdoor's strategy is to continuously improve. This helps to fend against competitive threats and increases shareholder returns.

Strategy: Deckers Outdoor targets customers who have very specific needs and with solutions that are difficult to replicate. (read more). Competitive Advantages:

Financial Analysis Update

Current Revenue Sources: Future Revenue Sources: