DAL-Delta Air Lines Stock Research, Ratings, and Analysis

Delta Air Lines (dal) Stock Research

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Company Description: Delta Air Lines, Inc. is an airline that transports passengers and cargo throughout the United States and the world. As of 2008, Delta and its affiliated Delta Connection carrier service flew to 321 destinations in 58 countries, including more than 500 weekly flights to 63 destinations in Latin America and the Caribbean. Delta is also part of SkyTeam, a global airline alliance that Delta began and which now includes several worldwide partners, and expands the carriers service to over 485 worldwide destinations in 106 countries. Northwest Airlines, Inc, another global airline, merged with Delta on October 29, 2008, and will now conduct business under the Delta name. As of December 31, 2007, 88% of the airlines consolidated operating revenue was derived from passenger airfare. Update

Market Research Update

Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

Industry Sub Sector: . Delta Air Lines is a dominant industry leader due to its personnel, experience and financial strengths. Industry leaders are difficult to compete against, which decreases business and investor risks.

Market Challenges: Opportunities: Solutions:

Strategy Analysis Update

Delta Air Lines's strategy is to continuously improve. This helps to fend against competitive threats and increases shareholder returns.

Strategy: Delta Air Lines's strategy focus on winning more market share of price-sensitive customers by having the lowest priced products and services. (read more). Competitive Advantages:

Financial Analysis Update

Current Revenue Sources: Future Revenue Sources: