COLM-Columbia Sportswear Stock Research, Ratings, and Analysis

Columbia Sportswear (colm) Stock Research

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Company Description: Columbia Sportswear Company is an outdoor apparel and equipment manufacturer that distributes throughout the United States and abroad. The brand specializes in functional apparel products and equipment for fishing, skiing, snowboarding, mountaineering, backpacking, hiking, camping and climbing under the brand names Columbia, Convert, Sorel, Mountain Hardwear, Montrail, and Pacific Trail Columbia Sportswear sells its products through department stores and specialty retailers, company-owned outlet stores, in-house and independent sales agencies, wholesalers, and franchisees. Update

Market Research Update

Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

Industry Sub Sector: . The market is quickly expanding. This lowers the threat of direct competition and increases Columbia Sportswear's profits.

Market Challenges: Opportunities: Solutions:

Strategy Analysis Update

Columbia Sportswear's business strategy is to keep things simple. Clearly-defined strategies lower business risks by staying within their areas of expertise. Columbia Sportswear possesses significant barriers to entry that slows competitive threats and increases profits. Columbia Sportswear's strategy is to accomplish clear, attainable, and challenging goals. This focus increases company value and long-term investor returns. A culture that experiments produces better long term value. Columbia Sportswear's experimentations yield new products and services that outpace competitive threats. Columbia Sportswear's strategy is to continuously improve. This helps to fend against competitive threats and increases shareholder returns.

Strategy: Columbia Sportswear's strategy focus on winning more market share of price-sensitive customers by having the lowest priced products and services. (read more). Competitive Advantages:

Financial Analysis Update

Current Revenue Sources: Future Revenue Sources: