CMG-Chipotle Mexican Grill Stock Research, Ratings, and Analysis

Chipotle Mexican Grill (cmg) Stock Research

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Long Term Rating Stock Ratings Help


SWOT Statistics cmg SWOT Analysis

Strengths + Opportunities = 12

Threats + Weaknesses = 10

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Generic Strategy cmg Generic Strategy

Narrow Scope

Broad Scope



Low Cost

Generic strategies categorize companies by the scope and the strength of their business. Chipotle Mexican Grill does not have a definable strategy, therefore, it risks losing out to firms that concentrate on one particular competitive advantage. (read more).

Company Description: Chipotle Mexican Grill, Inc. (Chipotle) is a casual fast food restaurant serving contemporary Mexican fare including tacos, burritos, bowls, and salads. As of 2007, the Company had 704 restaurants in 33 US markets and in the District of Columbia. Update

Market Research Update

Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

Industry Sub Sector: . Chipotle Mexican Grill is a dominant industry leader due to its personnel, experience and financial strengths. Industry leaders are difficult to compete against, which decreases business and investor risks.

Market Challenges: Opportunities: Solutions:

Strategy Analysis Update

A culture that experiments produces better long term value. Chipotle Mexican Grill's experimentations yield new products and services that outpace competitive threats.

Strategy: Competitive Advantages:

Financial Analysis Update

Chipotle Mexican Grill has consistent operating results. This lowers the risk that Chipotle Mexican Grill will suddenly have difficulty and it increases investor confidence in the value they place on each share.

Current Revenue Sources: Future Revenue Sources: