CHS-Chico's FAS Stock Research, Ratings, and Analysis

Chico's FAS (chs) Stock Research

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Company Description: Chicos FAS, Inc. is a chain retailer of womens apparel, intimates, jewelry, and other accessories. Products are sold under several brand names, including Chicos, which targets women 35 years and older; White House|Black Market (WH|BM), which targets women 25 years and older; and Soma Intimates, which sells intimate apparel, nightwear, and hosiery. Chicos brands are sold in retail and outlet locations in the US, District of Columbia, the U.S. Virgin Islands, and Puerto Rico under Chicos, White House|Black Market, and Soma Intimates names, as well as through catalogs and online. Update

Market Research Update

Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

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Strategy Analysis Update

Chico's FAS's business strategy is to keep things simple. Clearly-defined strategies lower business risks by staying within their areas of expertise.

Strategy: Chico's FAS targets customers who have very specific needs and with solutions that are difficult to replicate. (read more). Competitive Advantages:

Financial Analysis Update

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