Cheesecake Factory (cake) Stock Research
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Company Description: The Cheesecake Factory Inc. is the purveyor of a full-scale restaurant chain, located in the United States, which operates and licenses under the brand names The Cheesecake Factory , The Cheesecake Factory Express, The Cheesecake Factory Bakery Cafe, and the Grand Lux Cafe. The companys restaurants specialize in American Gourmet items such as steaks, chicken, pizza, burgers, pasta, seafood, salads, appetizers, and desserts, including around 40 varieties of cheesecake. Update
Discretionary Industry Analysis: The consumer discretionary industry includes companies whose sales come from consumer discretionary income purchases. Discretionary income = gross income less taxes and necessities such as rent, mortgage and food. Discretionary Trading Strategy: The consumer discretionary industry tends to be very sensitive to economic cycles. Look for undervalued discretionary investments during economic recessions when stock prices are low and sell discretionary investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase consumer discretionary investments. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.
Industry Sub Sector: Capital Goods. Cheesecake Factory is a dominant industry leader due to its personnel, experience and financial strengths. Industry leaders are difficult to compete against, which decreases business and investor risks.
Market Challenges: Opportunities: Solutions:
Cheesecake Factory's business strategy is to keep things simple. Clearly-defined strategies lower business risks by staying within their areas of expertise.
Strategy: Cheesecake Factory targets customers who have very specific needs and with solutions that are difficult to replicate. (read more). Competitive Advantages:
Complicated financial statements lower Cheesecake Factory's value, because it increases the risk of fraud and lowers investor confidence.
Current Revenue Sources: Future Revenue Sources: