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SWOT Summary (view, help) Strength: Market Leader (1) Weakness: Acquisition Integration (0) Threat: Market Volatility-Credit Conerns (0) "Buy" Indicators (news, help) Insider Buying (enter symbol) Share Buybacks (see news) Takeover Speculation (see news) Analyst Upgrades (enter symbol) General Gloom and Doom (news) "Sell" Indicators (news, help) Insider Selling (enter symbol) Executive Turnover (enter symbol) High Analyst Ratings (enter symbol) General Euphoria (news) Corp. Governance & Pay (enter symbol)

Summary (SWOT analysis, News, Investing Strategies)

Brunswick Corporation engages in the manufacture and sale of boats, marine engines, fitness equipment, and bowling and billiards products in the United States and internationally. The company's Boat segment offers fiberglass pleasure boats, luxury sportfishing convertibles and motoryachts, high-performance boats, offshore fishing boats, sport yachts, cruisers, and runabouts, as well as aluminum fishing, pontoon, and deck boats. It also manufactures and distributes marine parts and accessories; and develops management systems for dealers of marine products and recreational vehicles. Brunswick's Marine Engine segment provides a range of sterndrive engines, inboard engines, outboard engines, and water jet propulsion systems. It also offers parts and accessories, such as marine electronics and control integration systems, steering systems, instruments, controls, propellers, trolling motors, service aids, and marine lubricants, as well as sterngear for inboard-powered vessels. The company's Fitness segment offers a line of cardiovascular fitness equipment, including treadmills, body cross trainers, stair climbers, stationary exercise bicycles, and strength-training equipment. It offers its products to health clubs, the military, governmental agencies, corporations, hotels, schools, and universities. Brunswick's Bowling and Billiards segment provides a range of bowling products, including bowling balls and bowling pins, bowling lanes and related equipment, automatic pinsetters, ball returns, furniture units, and scoring and center management systems. It also offers an array of bowling consumer products that include bowling shoes, bags, and accessories, as well as a line of consumer and commercial billiards tables, air Hockey table games, foosball tables, and related accessories. The company sells its products primarily through distributors, dealers, and retailers. Brunswick was founded in 1844 and is headquartered in Lake Forest, Illinois.

The Brunswick Corporation NYSE: BC, formerly known as the Brunswick-Balke-Collender Company, is a United States-based corporation that has been involved in manufacturing a wide variety of products since 1845. Brunswick's global headquarters is in the Northern Chicago suburb of Lake Forest, Illinois. In 2007, it had sales of $5.671 billion with net earnings of $111.6 million

History

Brunswick was founded by John Moses Brunswick who came to the United States from Switzerland at the age of 15. The J.M. Brunswick Manufacturing Company opened for business on September 15, 1845, in Cincinnati, Ohio. Originally J.M. Brunswick intended his company to be mainly in the business of making carriages, but soon after opening his machine shop, he became fascinated with billiards and decided that making billiard tables would be more lucrative, as the better tables then in use in America were imported from England. Brunswick billiard tables were a commercial success, and the business expanded and opened up the first of what would become many branch offices in Chicago, Illinois in 1848.
In 1873, the Brunswick company merged with competitor Great Western Billiard Manufactory owned by Julius Balke to become the Brunswick & Balke Company, incorporated with a capital stock of $275,000. In 1884, another competitor, H.W. Collender Company of New York, was absorbed to form the Brunswick-Balke-Collender Company with a capital of $1.5 million.
The company expanded into making a number of other products. Large ornate neo-classical style bars for saloons were a popular product. Bowling balls, pins, and equipment led a growing line of sporting equipment. It popularized bowling balls of manufactured materials, vulcanized rubber at first; earlier bowling balls had been solid wood.
In the early 20th century, Brunswick expanded the product line to include such diverse products as toilet seats, automobile tires, and phonographs. In the late 1910s, they introduced a quickly popular line of disc phonograph records; see: Brunswick Records. In the 1930s, Brunswick sold the control of the record company to Warner Brothers and came out with a line of refrigerators.
During World War II, Brunswick-Balke-Collender made small target-drone aircraft for the U.S. military.

Bowling alley automatic pinsetter, US patent 2973204
After the war, Brunswick introduced a line of school furniture. In the 1950s, the Brunswick Mechanical Pinsetter automated resetting bowling alley pins. The decade also saw the introduction of a line of golfing equipment.
The Brunswick-Balke-Collender Company officially changed its name to the Brunswick Corporation on April 10, 1960. The following year the company reported sales of $422 million.

"Snurfer" a Snowboard predecessor, US patent 3378274
In the 1980s, Brunswick became a major maker of yachts and pleasure boats, whose brands include Bayliner, Boston Whaler, Maxum, Sea Ray, and Trophy.
During the Gulf War, Brunswick supplied the military with camouflage nets. They also made radomes for the Patriot missile.

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