Apple (AAPL) founded in 1976 is a leading software and hardware company with over 170 retail stores around the world. It designs, manufactures and markets a wide range of products from personal computers, operating systems, network solutions, and the I-pod digital music player as well as distributing third party digital entertainment products through their I-tunes store. The company sells its products to a wide customer base, from individuals, educational institutions, creative professionals, to small and mid level business. In addition Apple Incs various products are sold through their online store as well as third party vendors worldwide.

Market Analysis Update

Technology Industry Research & Analysis: The technology industry broadly includes companies whose primary function is to create innovative products and processes. Information technology deals with the management and processing of information. Technology Trading Strategy: The technology industry tends to be sensitive to economic cycles. Look for undervalued technology investments during economic recessions when stock prices are low and sell technology investments during the late stages of a bull markets when stock prices are high. The global economy is currently in a recession, therefore, it is the perfect time to purchase discretionary investments, because business significantly increase technology investments that they postponed during the recession. Upward sloping stock charts and financial news may indicate a selling opportunity while the opposite means that stocks are becoming undervalued.

Industry Sub Sector: Hardware. Apple is a dominant industry leader due to its personnel, experience and financial strengths. Industry leaders are difficult to compete against, which decreases business and investor risks. The market is quickly expanding. This lowers the threat of direct competition and increases Apple's profits.

Market Challenges: Opportunities: Solutions:

Strategy Analysis Update

Apple's business strategy is to keep things simple. Clearly-defined strategies lower business risks by staying within their areas of expertise. A culture that experiments produces better long term value. Apple's experimentations yield new products and services that outpace competitive threats. Apple's strategy is to continuously improve. This helps to fend against competitive threats and increases shareholder returns.

Apple - General Strategy: Competitive Advantages:

Financial Analysis Update

Apple has consistent operating results. This lowers the risk that Apple will suddenly have difficulty and it increases investor confidence in the value they place on each share.

Current Revenue Sources: Future Revenue Sources: