Southern (NYSE:SO)
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Long Term Potential

Investor Survey (help)

Business Simple to Understand?
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Dominant Industry Leader?
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Company Possess Barriers to Entry?
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SWOT Strengths > SWOT Weaknesses?
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SWOT Opportunities > SWOT Threats?

Buy / Sell Indicators (help)

Southern Insider Buying / Selling?
Southern Upgrades / Downgrades?

Research Report (comments)

Southern Company generates and sells electricity to residential, industrial, and commercial customers in the southeastern region of the United States.

Investment Impacts (help)

USA Country Analysis (edit / improve) The United States (US) has a highly productive, capitalist economy and is the largest and most diverse market in the world. Currency Analysis: the US dollar (USD) has the potential to increase in value especially versus the Australian and Canadian dollar because of the significant potential of undervalued companies (see investment flows analysis). Investor Survey: the economic environment is very favorable for long term economic growth due to high scores on economic freedom and economic diversity. Trade Analysis: China, Japan, Mexico, and Canada are the top US trading partners, while the leading export and import are electrical machinery and vehicles, respectively. Commodity Analysis: The US produces a significant amount of coal and wheat for use at home and as an export. However, the US consumes a larger amount of oil, which contributes to their trade deficit. SWOT Analysis: The leading US strength is their entrepreneurial culture, while the main weakness is high health care cost. Energy independence has the opportunity to propel growth, while the housing crisis may lower growth. Profit Conclusion: An undervalued currency, high investment flow potential and favorable business environment lead to a positive outlook for US investments.

Utility Industry Leader

Utility Industry Analysis (edit / improve) Description: The utility industry includes companies whose sales come from the administration of public services such as water and power. Valuation Analysis: Based on WikiWealth's Wall Street analysis, this industry is a Hold, but with positive potential. The Main Street analysis says a Buy, with SWOT strengths great than weaknesses and SWOT opportunities greater than threats. Trade Analysis: Denmark is a major area of utility innovation, especially for the generation of power. Main utility commodities include coal, natural gas, crude oil, and uranium. Profit Conclusion: The utility industry tends to be less sensitive to economic cycles, because public services are essential to industrial and residential consumers. Look to buy undervalued utility investments and sell overvalued utility investments during any part of the business cycle.

- Industry leaders shape the political and economic conditions for their industry.