Publix Super Markets Private Company Analysis
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Industry / Market
Growth Rate: 4%%
Other Info: n/a
Funding Need: $?
Type of Financing: Both
Equity for Sale: 0%
Use of Funds: n/a
Other Info: n/a
Interns Needed? Yes
Other Info n/a
Raise Funds: Publix needs to expand faster in order to take market share from other companies. Publix Super Markets needs $? in funding.
Management Style Survey
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Publix super stores is a largest employee-owned grocery store in the United States and is one of the largest regional grocery stores in the US. Vision:
Challenges: Trying to compete against Wal-Mart and Target will be difficult. Opportunities: Opportunities to growth further than the South East of the United States. Solutions: Maintain brand quality and continue to expand.
General Strategy: Expand Publix grocery stores throughout the United States. They use their brand value to position the company between the higher end market dominated by Whole Foods and the low end dominated by Wal-Mart. Competition: Wal-Mart and target are quickly expanding into a very competitive market. Competitive Advantages: Publix has a superior brand name in their region. They cater to a mass market with a high end products. Management Experience: Employee-owned companies may have higher loyalty among their workers. Risk Factors: A high end product may not do as well in tough economic conditions. Keys to Success: Maintain brand equity.
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Financial Information: Current Revenue Sources: Sales of products. Future Revenue Sources: Sales of products and services like fast food and buffets Milestones