Planet Fitness

Planet Fitness Private Company Analysis

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General Information

Name: Planet Fitness
Type: Profit
Phone: n/a
Email: n/a
Founded: n/a
Employees: n/a
Stage: Seed (just an idea)
Location: USA


Industry / Market


Size: n/a
Growth Rate: 6%
Other Info: n/a

Funding Needs

Funding Need: $0
Type of Financing: Both
Equity for Sale: n/a%
Expected ROI:
Use of Funds: n/a
Other Info: n/a

Team Members

Management Teams

Investor Teams

Employee Needs

Current: n/a
Interns Needed? Yes
Other Info n/a





Raise Funds

Investment Conclusion

Raise Funds: Planet Fitness needs to keep growing in order to maintain their economies of scale. Planet Fitness needs $0 in funding.

Description Update

Planet Fitness provides fitness facilities for members. Vision: Take over a large market for affordable gym memberships.

Market Analysis Update

Challenges: Gym membership rates are expensive and annual contracts turn off a number of participants. Opportunities: Gyms are getting more popular due to an aging population and increasing rates of obesity. Solutions: Provide an affordable gym with no annual contracts.

Strategy Analysis Update

General Strategy: Build new gym location and increase memberships as quickly as possible. Competition: Competition is trying to copy Planet Fitness and compete by offering classes. Competitive Advantages: Planet Fitness is developing economies of scale that will allow them to expand quickly and continuously lower costs. Management Experience: Risk Factors: Too quick of an expansion could hurt the brand and risk taking on too much debt. Keys to Success: Low cost memberships and no contracts.

Entry Year -2 Year -1 Current
Revenue $n/a $n/a $n/a
EBITDA $n/a $n/a $n/a
Cash Flow $n/a $n/a $n/a

Financial Analysis Update

Financial Information: Current Revenue Sources: Membership dues. Future Revenue Sources: Fitness classes. Milestones

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