Planet Fitness Private Company Analysis
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Industry / Market
Growth Rate: 6%
Other Info: n/a
Funding Need: $0
Type of Financing: Both
Equity for Sale: n/a%
Use of Funds: n/a
Other Info: n/a
Interns Needed? Yes
Other Info n/a
Raise Funds: Planet Fitness needs to keep growing in order to maintain their economies of scale. Planet Fitness needs $0 in funding.
Management Style Survey
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Planet Fitness provides fitness facilities for members. Vision: Take over a large market for affordable gym memberships.
Challenges: Gym membership rates are expensive and annual contracts turn off a number of participants. Opportunities: Gyms are getting more popular due to an aging population and increasing rates of obesity. Solutions: Provide an affordable gym with no annual contracts.
General Strategy: Build new gym location and increase memberships as quickly as possible. Competition: Competition is trying to copy Planet Fitness and compete by offering classes. Competitive Advantages: Planet Fitness is developing economies of scale that will allow them to expand quickly and continuously lower costs. Management Experience: Risk Factors: Too quick of an expansion could hurt the brand and risk taking on too much debt. Keys to Success: Low cost memberships and no contracts.
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Financial Information: Current Revenue Sources: Membership dues. Future Revenue Sources: Fitness classes. Milestones