European Union Country Analysis ► (edit / improve) The European Union (EUR) is a single market and currency group of countries, which creates one of the largest and most diverse markets in the world. Currency: The EUR is fairly valued versus other major global currencies. They have a positive investment flow and negative purchase price parity. Investor Survey: the economic environment is favorable for long term economic growth due to favorable scores on government transparency and SWOT opportunities. Trade: Belgium, Hungary, China, Saudi Arabia, Russia, China, Norway and Japan are the top trading partners. Commodity: The EU does not produce many commodities, but they import many energy-related commodities from Russia and the Middle East. SWOT Analysis: The leading EU strength is their single currency and internal market, while the main weaknesses include a declining birth rate, labor restrictions and language barriers. New energy proposals have the opportunity to propel growth; there were no major threats to report. Trading Strategy: A moderately-valued currency, high investment flow potential, but low purchase price potential and negative SWOT weaknesses lead to a slightly negative outlook for EU investments.
