Colombia Country Analysis ► (edit / improve) Colombia (COP) has an agriculture-based economy, which produces large amounts of coffee for export. Currency: the Colombian currency has moderate potential to increase in value according to the purchase price parity. Investor Survey: government transparency is a major negative for Colombia and it leads to a much less favorable business environment. Trade: the US and Venezuela are Colombia’s top trading partners, while the leading export is coffee. Commodity: Colombia produces a significant amount of coffee for use at home and as an export. However, the economy and guerrilla military depend on the cultivation and export of cannabis. SWOT Analysis: The leading Colombian strength is their mineral resources, while the main weaknesses are crime and terrorism. A potential free trade policy is their main SWOT opportunity, while there are no immediate threats to report. Trading Strategy: An undervalued currency, low investment flow potential and unfavorable business environment lead to a negative outlook for Colombia’s investments potential.
