
Coffee Commodity Analysis ► (edit / improve) Coffee is a brewed beverage derived from the coffee plant beans. It is one of the most popular drinks in the world. Commodity: Coffee is rated a Buy. Coffee demanders have an average potential to increase in value, while coffee suppliers have low potential to increase in value. Investor Survey: Coffee’s long term growth potential is average due to high scores on SWOT opportunities, but low scores on lack of good substitute commodities. SWOT Analysis: Strength: Coffee is one of the most popular beverages in the world; Weakness: the cost of producing coffee increased. Opportunity to grow: coffee’s widespread use could aid growth as the world’s population increases; Threats to growth: plant disease may compete against coffee. Trading Strategy: The commodity analysis buy rating indicates that coffee should increase in price over the short term, whereas an average investor survey means coffee may stay the same in price over the long term.