Yum - Five Forces Analysis

Yum - Five Forces Analysis

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Intensity of Existing Rivalry

Fast industry growth rate (Yum) When industries are growing revenue quickly, they are less likely to compete, because the total...
Low storage costs (Yum) When storage costs are low, competitors have a lower risk of having to unload their inventory all at...
Exit barriers are low (Yum) When exit barriers are low, weak firms are more likely to leave the market, which will increase the...

Bargaining Power of Suppliers

Large number of substitute inputs (Yum) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
Low cost of switching suppliers (Yum) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...
Volume is critical to suppliers (Yum) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...

Threat of Substitutes

Substitute has lower performance (Yum) A lower performance product means a customer is less likely to switch from Yum to another product or...
Substitute is lower quality (Yum) A lower quality product means a customer is less likely to switch from Yum to another product or...
Substitute product is inferior (Yum) An inferior product means a customer is less likely to switch from Yum to another product or...
Substantial product differentiation (Yum) When products and services are very different, customers are less likely to find comparable product...

Bargaining Power of Customers

Buyers require special customization (Yum) When customers require special customizations, they are less likely to switch to producers who have...
Product is important to customer (Yum) When customers cherish particular products they end up paying more for that one product. This...
Limited buyer choice (Yum) When customers have limited choices they end up paying more for the choices that are available....

Threat of New Competitors

Customers are loyal to existing brands (Yum) It takes time and money to build a brand. When companies need to spend resources building a brand,...

What is Porter's Five Forces Analysis?

WikiWealth's Five Forces analysis evaluates the five factors that determine industry competition. Add your input to yum's five forces template. See WikiWealth's tutorial for help. Is WikiWealth missing any analysis? Check out our entire database of free five forces reports or use our five forces generator to create your own. Remember, vote up yum's most important five forces statements.