Wissel - Five Forces Analysis

Wissel - Five Forces Analysis

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Intensity of Existing Rivalry

Relatively few competitors (Wissel) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

Volume is critical to suppliers (Wissel) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...
Low concentration of suppliers (Wissel) A low concentration of suppliers means there are many suppliers with limited bargaining power. Low...
High competition among suppliers (Wissel) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...

Threat of Substitutes

Substantial product differentiation (Wissel) When products and services are very different, customers are less likely to find comparable product...
High cost of switching to substitutes (Wissel) Limited number of substitutes means that customers cannot easily switch to other products or...

Bargaining Power of Customers

Buyers require special customization (Wissel) When customers require special customizations, they are less likely to switch to producers who have...
Product is important to customer (Wissel) When customers cherish particular products they end up paying more for that one product. This...
Limited buyer choice (Wissel) When customers have limited choices they end up paying more for the choices that are available....

Threat of New Competitors

High switching costs for customers (Wissel) High switching costs make it difficult for customers to change which products they normally...
Entry barriers are high (Wissel) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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