Vera Bradley, Inc. - Five Forces Analysis

Vera Bradley, Inc. - Five Forces Analysis

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Intensity of Existing Rivalry

Exit barriers are low (Vera Bradley, Inc.) When exit barriers are low, weak firms are more likely to leave the market, which will increase the...
Relatively few competitors (Vera Bradley, Inc.) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

High competition among suppliers (Vera Bradley, Inc.) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Low concentration of suppliers (Vera Bradley, Inc.) A low concentration of suppliers means there are many suppliers with limited bargaining power. Low...
Suppliers are chosen based on high quality (Vera Bradley, Inc.) Please edit this page to add a description…

Threat of Substitutes

Strong brand loyalty prevents new entrants (Vera Bradley, Inc.) Please edit this page to add a description…
Substitute has lower performance (Vera Bradley, Inc.) A lower performance product means a customer is less likely to switch from Vera Bradley, Inc. to...
Substitute is lower quality (Vera Bradley, Inc.) A lower quality product means a customer is less likely to switch from Vera Bradley, Inc. to another...
Substitute product is inferior (Vera Bradley, Inc.) An inferior product means a customer is less likely to switch from Vera Bradley, Inc. to another...

Bargaining Power of Customers

Limited buyer choice (Vera Bradley, Inc.) When customers have limited choices they end up paying more for the choices that are available....
Product is important to customer (Vera Bradley, Inc.) When customers cherish particular products they end up paying more for that one product. This...

Threat of New Competitors

Strong distribution network required (Vera Bradley, Inc.) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
High capital requirements (Vera Bradley, Inc.) High capital requirements mean a company must spend a lot of money in order to compete in the...
Strong brand names are important (Vera Bradley, Inc.) If strong brands are critical to compete, then new competitors will have to improve their brand...
Customers are loyal to existing brands (Vera Bradley, Inc.) It takes time and money to build a brand. When companies need to spend resources building a brand,...
Entry barriers are high (Vera Bradley, Inc.) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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