Vera Bradley 2016 - Five Forces Analysis

Vera Bradley 2016 - Five Forces Analysis

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Intensity of Existing Rivalry

Bargaining Power of Suppliers

Diverse distribution channel (Vera Bradley 2016) The more diverse distribution channels become the less bargaining power a single distributor will...
Specific Suppliers for high quality products (Vera Bradley 2016) Please edit this page to add a description…
Low cost of switching suppliers (Vera Bradley 2016) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

Bargaining Power of Customers

Large number of customers (Vera Bradley 2016) When there are large numbers of customers, no one customer tends to have bargaining leverage....
Product is important to customer (Vera Bradley 2016) When customers cherish particular products they end up paying more for that one product. This...

Threat of New Competitors

Strong brand names are important (Vera Bradley 2016) If strong brands are critical to compete, then new competitors will have to improve their brand...
Patents limit new competition (Vera Bradley 2016) Patents that cover vital technologies make it difficult for new competitors, because the best...
Customers are loyal to existing brands (Vera Bradley 2016) It takes time and money to build a brand. When companies need to spend resources building a brand,...

What is Porter's Five Forces Analysis?

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