USANA - Five Forces Analysis

USANA - Five Forces Analysis

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Intensity of Existing Rivalry

Government limits competition (USANA) Government policies and regulations can dictate the level of competition within the industry. When...
Relatively few competitors (USANA) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

Low concentration of suppliers (USANA) A low concentration of suppliers means there are many suppliers with limited bargaining power. Low...
Critical production inputs are similar (USANA) When critical production inputs are similar, it is easier to mix and match inputs, which reduces...

Threat of Substitutes

Substitute has lower performance (USANA) A lower performance product means a customer is less likely to switch from USANA to another product...
High cost of switching to substitutes (USANA) Limited number of substitutes means that customers cannot easily switch to other products or...

Bargaining Power of Customers

Buyers require special customization (USANA) When customers require special customizations, they are less likely to switch to producers who have...
Large number of customers (USANA) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

High sunk costs limit competition (USANA) High sunk costs make it difficult for a competitor to enter a new market, because they have to...
Advanced technologies are required (USANA) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Customers are loyal to existing brands (USANA) It takes time and money to build a brand. When companies need to spend resources building a brand,...
Patents limit new competition (USANA) Patents that cover vital technologies make it difficult for new competitors, because the best...
High learning curve (USANA) When the learning curve is high, new competitors must spend time and money studying the market...

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