Under Armour - Five Forces Analysis

Under Armour - Five Forces Analysis

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Intensity of Existing Rivalry

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Large industry size (Under Armour) Large industries allow multiple firms and produces to prosper without having to steal market share...
Relatively few competitors (Under Armour) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

Threat of Substitutes

Substitute is lower quality (Under Armour) A lower quality product means a customer is less likely to switch from Under Armour to another...
Substitute product is inferior (Under Armour) An inferior product means a customer is less likely to switch from Under Armour to another product...
Substitute has lower performance (Under Armour) A lower performance product means a customer is less likely to switch from Under Armour to another...

Bargaining Power of Customers

Product is important to customer (Under Armour) When customers cherish particular products they end up paying more for that one product. This...
Limited buyer choice (Under Armour) When customers have limited choices they end up paying more for the choices that are available....

Threat of New Competitors

Nike Brand Loyalty difficult to rival (Under Armour) Please edit this page to add a description…
Strong brand names are important (Under Armour) If strong brands are critical to compete, then new competitors will have to improve their brand...
Advanced technologies are required (Under Armour) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Customers are loyal to existing brands (Under Armour) It takes time and money to build a brand. When companies need to spend resources building a brand,...

What is Porter's Five Forces Analysis?

WikiWealth's Five Forces analysis evaluates the five factors that determine industry competition. Add your input to under-armour's five forces template. See WikiWealth's tutorial for help. Is WikiWealth missing any analysis? Check out our entire database of free five forces reports or use our five forces generator to create your own. Remember, vote up under-armour's most important five forces statements.