Summerbird A/S - Five Forces Analysis

Summerbird A/S - Five Forces Analysis

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Intensity of Existing Rivalry

Fast industry growth rate (Summerbird A/S) When industries are growing revenue quickly, they are less likely to compete, because the total...
Low storage costs (Summerbird A/S) When storage costs are low, competitors have a lower risk of having to unload their inventory all at...
Exit barriers are low (Summerbird A/S) When exit barriers are low, weak firms are more likely to leave the market, which will increase the...
Large industry size (Summerbird A/S) Large industries allow multiple firms and produces to prosper without having to steal market share...

Bargaining Power of Suppliers

Large number of substitute inputs (Summerbird A/S) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
Diverse distribution channel (Summerbird A/S) The more diverse distribution channels become the less bargaining power a single distributor will...
Low cost of switching suppliers (Summerbird A/S) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

Substitute is lower quality (Summerbird A/S) A lower quality product means a customer is less likely to switch from Summerbird A/S to another...
Substitute product is inferior (Summerbird A/S) An inferior product means a customer is less likely to switch from Summerbird A/S to another product...
Substantial product differentiation (Summerbird A/S) When products and services are very different, customers are less likely to find comparable product...

Bargaining Power of Customers

Limited buyer information availability (Summerbird A/S) When buyers have limited information, they are at a disadvantage in negotiations with sellers....
Product is important to customer (Summerbird A/S) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (Summerbird A/S) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

Strong distribution network required (Summerbird A/S) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
High sunk costs limit competition (Summerbird A/S) High sunk costs make it difficult for a competitor to enter a new market, because they have to...
Strong brand names are important (Summerbird A/S) If strong brands are critical to compete, then new competitors will have to improve their brand...
Customers are loyal to existing brands (Summerbird A/S) It takes time and money to build a brand. When companies need to spend resources building a brand,...
Entry barriers are high (Summerbird A/S) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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