Sony - Five Forces Analysis

Sony - Five Forces Analysis

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Short description of Porter's Five Forces analysis for…

Intensity of Existing Rivalry

Large industry size (Sony) Large industries allow multiple firms and produces to prosper without having to steal market share...

Bargaining Power of Suppliers

Threat of Substitutes

Bargaining Power of Customers

Threat of New Competitors

Strong distribution network required (Sony) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
Strong brand names are important (Sony) If strong brands are critical to compete, then new competitors will have to improve their brand...
Advanced technologies are required (Sony) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Entry barriers are high (Sony) When barriers are high, it is more difficult for new competitors to enter the market. High entry...
Patents limit new competition (Sony) Patents that cover vital technologies make it difficult for new competitors, because the best...
Customers are loyal to existing brands (Sony) It takes time and money to build a brand. When companies need to spend resources building a brand,...
High learning curve (Sony) When the learning curve is high, new competitors must spend time and money studying the market...

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