PTNR - Five Forces Analysis

PTNR - Five Forces Analysis

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Intensity of Existing Rivalry

Relatively few competitors (PTNR) Few competitors mean fewer firms are competing for the same customers and resources, which is a...
Government limits competition (PTNR) Government policies and regulations can dictate the level of competition within the industry. When...
Exit barriers are low (PTNR) When exit barriers are low, weak firms are more likely to leave the market, which will increase the...

Bargaining Power of Suppliers

Inputs have little impact on costs (PTNR) When inputs are not a big component of costs, suppliers of those inputs have less bargaining power....
Critical production inputs are similar (PTNR) When critical production inputs are similar, it is easier to mix and match inputs, which reduces...
Low cost of switching suppliers (PTNR) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...
Volume is critical to suppliers (PTNR) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...

Threat of Substitutes

Substitute has lower performance (PTNR) A lower performance product means a customer is less likely to switch from PTNR to another product...
Substitute is lower quality (PTNR) A lower quality product means a customer is less likely to switch from PTNR to another product or...
Substitute product is inferior (PTNR) An inferior product means a customer is less likely to switch from PTNR to another product or...
High cost of switching to substitutes (PTNR) Limited number of substitutes means that customers cannot easily switch to other products or...
Substantial product differentiation (PTNR) When products and services are very different, customers are less likely to find comparable product...
Limited number of substitutes (PTNR) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

Low buyer price sensitivity (PTNR) When buyers are less sensitive to prices, prices can increase and buyers will still buy the product....
Product is important to customer (PTNR) When customers cherish particular products they end up paying more for that one product. This...
Limited buyer information availability (PTNR) When buyers have limited information, they are at a disadvantage in negotiations with sellers....
Large number of customers (PTNR) When there are large numbers of customers, no one customer tends to have bargaining leverage....
Limited buyer choice (PTNR) When customers have limited choices they end up paying more for the choices that are available....

Threat of New Competitors

Strong distribution network required (PTNR) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
Strong brand names are important (PTNR) If strong brands are critical to compete, then new competitors will have to improve their brand...
High learning curve (PTNR) When the learning curve is high, new competitors must spend time and money studying the market...
Entry barriers are high (PTNR) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

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