Pepsi-Co. - Five Forces Analysis

Pepsi-Co. - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (Pepsi-Co.) Large industries allow multiple firms and produces to prosper without having to steal market share...
Government limits competition (Pepsi-Co.) Government policies and regulations can dictate the level of competition within the industry. When...
Fast industry growth rate (Pepsi-Co.) When industries are growing revenue quickly, they are less likely to compete, because the total...

Bargaining Power of Suppliers

Volume is critical to suppliers (Pepsi-Co.) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...
Low cost of switching suppliers (Pepsi-Co.) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

High cost of switching to substitutes (Pepsi-Co.) Limited number of substitutes means that customers cannot easily switch to other products or...

Bargaining Power of Customers

Low buyer price sensitivity (Pepsi-Co.) When buyers are less sensitive to prices, prices can increase and buyers will still buy the product....
Large number of customers (Pepsi-Co.) When there are large numbers of customers, no one customer tends to have bargaining leverage....
Product is important to customer (Pepsi-Co.) When customers cherish particular products they end up paying more for that one product. This...

Threat of New Competitors

High capital requirements (Pepsi-Co.) High capital requirements mean a company must spend a lot of money in order to compete in the...
Advanced technologies are required (Pepsi-Co.) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Industry requires economies of scale (Pepsi-Co.) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Geographic factors limit competition (Pepsi-Co.) If existing competitors have the best geographical locations, new competitors will have a...
Customers are loyal to existing brands (Pepsi-Co.) It takes time and money to build a brand. When companies need to spend resources building a brand,...
High switching costs for customers (Pepsi-Co.) High switching costs make it difficult for customers to change which products they normally...
High learning curve (Pepsi-Co.) When the learning curve is high, new competitors must spend time and money studying the market...
Entry barriers are high (Pepsi-Co.) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

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