Norwegian Cruise Line - Five Forces Analysis

Norwegian Cruise Line - Five Forces Analysis

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Intensity of Existing Rivalry

Relatively few competitors (Norwegian Cruise Line) Few competitors mean fewer firms are competing for the same customers and resources, which is a...
Fast industry growth rate (Norwegian Cruise Line) When industries are growing revenue quickly, they are less likely to compete, because the total...
Large industry size (Norwegian Cruise Line) Large industries allow multiple firms and produces to prosper without having to steal market share...

Bargaining Power of Suppliers

Volume is critical to suppliers (Norwegian Cruise Line) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...
High competition among suppliers (Norwegian Cruise Line) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...

Threat of Substitutes

Substitute has lower performance (Norwegian Cruise Line) A lower performance product means a customer is less likely to switch from Norwegian Cruise Line to...
Substitute is lower quality (Norwegian Cruise Line) A lower quality product means a customer is less likely to switch from Norwegian Cruise Line to...
Substantial product differentiation (Norwegian Cruise Line) When products and services are very different, customers are less likely to find comparable product...
Limited number of substitutes (Norwegian Cruise Line) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

Buyers require special customization (Norwegian Cruise Line) When customers require special customizations, they are less likely to switch to producers who have...
Product is important to customer (Norwegian Cruise Line) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (Norwegian Cruise Line) When there are large numbers of customers, no one customer tends to have bargaining leverage....
Limited buyer choice (Norwegian Cruise Line) When customers have limited choices they end up paying more for the choices that are available....

Threat of New Competitors

Strong distribution network required (Norwegian Cruise Line) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
High capital requirements (Norwegian Cruise Line) High capital requirements mean a company must spend a lot of money in order to compete in the...
Strong brand names are important (Norwegian Cruise Line) If strong brands are critical to compete, then new competitors will have to improve their brand...
Advanced technologies are required (Norwegian Cruise Line) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Industry requires economies of scale (Norwegian Cruise Line) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Patents limit new competition (Norwegian Cruise Line) Patents that cover vital technologies make it difficult for new competitors, because the best...
Geographic factors limit competition (Norwegian Cruise Line) If existing competitors have the best geographical locations, new competitors will have a...
Customers are loyal to existing brands (Norwegian Cruise Line) It takes time and money to build a brand. When companies need to spend resources building a brand,...
High learning curve (Norwegian Cruise Line) When the learning curve is high, new competitors must spend time and money studying the market...

What is Porter's Five Forces Analysis?

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