Mutual ATAM - Five Forces Analysis

Mutual ATAM - Five Forces Analysis

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Intensity of Existing Rivalry

Low storage costs (Mutual ATAM) When storage costs are low, competitors have a lower risk of having to unload their inventory all at...
Government limits competition (Mutual ATAM) Government policies and regulations can dictate the level of competition within the industry. When...
Large industry size (Mutual ATAM) Large industries allow multiple firms and produces to prosper without having to steal market share...
Exit barriers are low (Mutual ATAM) When exit barriers are low, weak firms are more likely to leave the market, which will increase the...

Bargaining Power of Suppliers

High competition among suppliers (Mutual ATAM) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Low concentration of suppliers (Mutual ATAM) A low concentration of suppliers means there are many suppliers with limited bargaining power. Low...
Volume is critical to suppliers (Mutual ATAM) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...
Low cost of switching suppliers (Mutual ATAM) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

Bargaining Power of Customers

Low dependency on distributors (Mutual ATAM) When produces have low dependence, distributors have less bargaining power. Low dependency...
Product is important to customer (Mutual ATAM) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (Mutual ATAM) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

High capital requirements (Mutual ATAM) High capital requirements mean a company must spend a lot of money in order to compete in the...
Industry requires economies of scale (Mutual ATAM) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Patents limit new competition (Mutual ATAM) Patents that cover vital technologies make it difficult for new competitors, because the best...
High learning curve (Mutual ATAM) When the learning curve is high, new competitors must spend time and money studying the market...
Entry barriers are high (Mutual ATAM) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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