MTS - Five Forces Analysis

MTS - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (MTS) Large industries allow multiple firms and produces to prosper without having to steal market share...
Fast industry growth rate (MTS) When industries are growing revenue quickly, they are less likely to compete, because the total...
Relatively few competitors (MTS) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

Inputs have little impact on costs (MTS) When inputs are not a big component of costs, suppliers of those inputs have less bargaining power....
Low cost of switching suppliers (MTS) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

Limited number of substitutes (MTS) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

Product is important to customer (MTS) When customers cherish particular products they end up paying more for that one product. This...
Low dependency on distributors (MTS) When produces have low dependence, distributors have less bargaining power. Low dependency...
Large number of customers (MTS) When there are large numbers of customers, no one customer tends to have bargaining leverage....
Limited buyer choice (MTS) When customers have limited choices they end up paying more for the choices that are available....

Threat of New Competitors

Strong distribution network required (MTS) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
High capital requirements (MTS) High capital requirements mean a company must spend a lot of money in order to compete in the...
Strong brand names are important (MTS) If strong brands are critical to compete, then new competitors will have to improve their brand...
Geographic factors limit competition (MTS) If existing competitors have the best geographical locations, new competitors will have a...
Customers are loyal to existing brands (MTS) It takes time and money to build a brand. When companies need to spend resources building a brand,...
Entry barriers are high (MTS) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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