Mkm - Five Forces Analysis

Mkm - Five Forces Analysis

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Intensity of Existing Rivalry

Exit barriers are low (Mkm) When exit barriers are low, weak firms are more likely to leave the market, which will increase the...
Relatively few competitors (Mkm) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

Low concentration of suppliers (Mkm) A low concentration of suppliers means there are many suppliers with limited bargaining power. Low...
High competition among suppliers (Mkm) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...

Threat of Substitutes

Limited number of substitutes (Mkm) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

Low buyer price sensitivity (Mkm) When buyers are less sensitive to prices, prices can increase and buyers will still buy the product....

Threat of New Competitors

Strong brand names are important (Mkm) If strong brands are critical to compete, then new competitors will have to improve their brand...
High learning curve (Mkm) When the learning curve is high, new competitors must spend time and money studying the market...

What is Porter's Five Forces Analysis?

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