Michel Augustin - Five Forces Analysis

Michel Augustin - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (Michel Augustin) Large industries allow multiple firms and produces to prosper without having to steal market share...
Relatively few competitors (Michel Augustin) Few competitors mean fewer firms are competing for the same customers and resources, which is a...
Exit barriers are low (Michel Augustin) When exit barriers are low, weak firms are more likely to leave the market, which will increase the...

Bargaining Power of Suppliers

Large number of substitute inputs (Michel Augustin) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
High competition among suppliers (Michel Augustin) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Critical production inputs are similar (Michel Augustin) When critical production inputs are similar, it is easier to mix and match inputs, which reduces...
Low cost of switching suppliers (Michel Augustin) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

Bargaining Power of Customers

Low buyer price sensitivity (Michel Augustin) When buyers are less sensitive to prices, prices can increase and buyers will still buy the product....
Low dependency on distributors (Michel Augustin) When produces have low dependence, distributors have less bargaining power. Low dependency...
Large number of customers (Michel Augustin) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

Strong brand names are important (Michel Augustin) If strong brands are critical to compete, then new competitors will have to improve their brand...

What is Porter's Five Forces Analysis?

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