Merrill Corporation - Five Forces Analysis

Merrill Corporation - Five Forces Analysis

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Short description of Porter's Five Forces analysis for…

Intensity of Existing Rivalry

Fast industry growth rate (Merrill Corporation) When industries are growing revenue quickly, they are less likely to compete, because the total...
Low storage costs (Merrill Corporation) When storage costs are low, competitors have a lower risk of having to unload their inventory all at...
Large industry size (Merrill Corporation) Large industries allow multiple firms and produces to prosper without having to steal market share...

Bargaining Power of Suppliers

Large number of substitute inputs (Merrill Corporation) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
Diverse distribution channel (Merrill Corporation) The more diverse distribution channels become the less bargaining power a single distributor will...
Inputs have little impact on costs (Merrill Corporation) When inputs are not a big component of costs, suppliers of those inputs have less bargaining power....
Volume is critical to suppliers (Merrill Corporation) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...

Threat of Substitutes

Substitute is lower quality (Merrill Corporation) A lower quality product means a customer is less likely to switch from Merrill Corporation to...
Substitute has lower performance (Merrill Corporation) A lower performance product means a customer is less likely to switch from Merrill Corporation to...

Bargaining Power of Customers

Buyers require special customization (Merrill Corporation) When customers require special customizations, they are less likely to switch to producers who have...
Low dependency on distributors (Merrill Corporation) When produces have low dependence, distributors have less bargaining power. Low dependency...
Product is important to customer (Merrill Corporation) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (Merrill Corporation) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

Strong distribution network required (Merrill Corporation) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
Strong brand names are important (Merrill Corporation) If strong brands are critical to compete, then new competitors will have to improve their brand...
Advanced technologies are required (Merrill Corporation) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Customers are loyal to existing brands (Merrill Corporation) It takes time and money to build a brand. When companies need to spend resources building a brand,...
High switching costs for customers (Merrill Corporation) High switching costs make it difficult for customers to change which products they normally...

What is Porter's Five Forces Analysis?

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