Marketologai - Five Forces Analysis

Marketologai - Five Forces Analysis

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Intensity of Existing Rivalry

Relatively few competitors (Marketologai) Few competitors mean fewer firms are competing for the same customers and resources, which is a...
Low storage costs (Marketologai) When storage costs are low, competitors have a lower risk of having to unload their inventory all at...
Exit barriers are low (Marketologai) When exit barriers are low, weak firms are more likely to leave the market, which will increase the...

Bargaining Power of Suppliers

High competition among suppliers (Marketologai) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Low concentration of suppliers (Marketologai) A low concentration of suppliers means there are many suppliers with limited bargaining power. Low...
Low cost of switching suppliers (Marketologai) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

Substitute product is inferior (Marketologai) An inferior product means a customer is less likely to switch from Marketologai to another product...
Substantial product differentiation (Marketologai) When products and services are very different, customers are less likely to find comparable product...
High cost of switching to substitutes (Marketologai) Limited number of substitutes means that customers cannot easily switch to other products or...
Limited number of substitutes (Marketologai) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

Buyers require special customization (Marketologai) When customers require special customizations, they are less likely to switch to producers who have...
Limited buyer choice (Marketologai) When customers have limited choices they end up paying more for the choices that are available....

Threat of New Competitors

Strong brand names are important (Marketologai) If strong brands are critical to compete, then new competitors will have to improve their brand...
Geographic factors limit competition (Marketologai) If existing competitors have the best geographical locations, new competitors will have a...
Customers are loyal to existing brands (Marketologai) It takes time and money to build a brand. When companies need to spend resources building a brand,...
High switching costs for customers (Marketologai) High switching costs make it difficult for customers to change which products they normally...

What is Porter's Five Forces Analysis?

WikiWealth's Five Forces analysis evaluates the five factors that determine industry competition. Add your input to marketologai's five forces template. See WikiWealth's tutorial for help. Is WikiWealth missing any analysis? Check out our entire database of free five forces reports or use our five forces generator to create your own. Remember, vote up marketologai's most important five forces statements.