IMA - Five Forces Analysis

IMA - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (IMA) Large industries allow multiple firms and produces to prosper without having to steal market share...
Fast industry growth rate (IMA) When industries are growing revenue quickly, they are less likely to compete, because the total...

Bargaining Power of Suppliers

Large number of substitute inputs (IMA) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
High competition among suppliers (IMA) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Low concentration of suppliers (IMA) A low concentration of suppliers means there are many suppliers with limited bargaining power. Low...
Volume is critical to suppliers (IMA) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...
Critical production inputs are similar (IMA) When critical production inputs are similar, it is easier to mix and match inputs, which reduces...
Diverse distribution channel (IMA) The more diverse distribution channels become the less bargaining power a single distributor will...

Threat of Substitutes

Bargaining Power of Customers

Large number of customers (IMA) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

Strong distribution network required (IMA) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
High capital requirements (IMA) High capital requirements mean a company must spend a lot of money in order to compete in the...
Customers are loyal to existing brands (IMA) It takes time and money to build a brand. When companies need to spend resources building a brand,...
Entry barriers are high (IMA) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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