Hayward - Five Forces Analysis

Hayward - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (Hayward ) Large industries allow multiple firms and produces to prosper without having to steal market share...

Bargaining Power of Suppliers

Large number of substitute inputs (Hayward ) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
Low cost of switching suppliers (Hayward ) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...
High competition among suppliers (Hayward ) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...

Threat of Substitutes

Bargaining Power of Customers

Large number of customers (Hayward ) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

Customers are loyal to existing brands (Hayward ) It takes time and money to build a brand. When companies need to spend resources building a brand,...
Strong brand names are important (Hayward ) If strong brands are critical to compete, then new competitors will have to improve their brand...
High sunk costs limit competition (Hayward ) High sunk costs make it difficult for a competitor to enter a new market, because they have to...

What is Porter's Five Forces Analysis?

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