GTAI - Five Forces Analysis

GTAI - Five Forces Analysis

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Intensity of Existing Rivalry

Low storage costs (GTAI) When storage costs are low, competitors have a lower risk of having to unload their inventory all at...
Large industry size (GTAI) Large industries allow multiple firms and produces to prosper without having to steal market share...
Fast industry growth rate (GTAI) When industries are growing revenue quickly, they are less likely to compete, because the total...

Bargaining Power of Suppliers

Low concentration of suppliers (GTAI) A low concentration of suppliers means there are many suppliers with limited bargaining power. Low...
Critical production inputs are similar (GTAI) When critical production inputs are similar, it is easier to mix and match inputs, which reduces...
Low cost of switching suppliers (GTAI) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

Substitute has lower performance (GTAI) A lower performance product means a customer is less likely to switch from GTAI to another product...
Substantial product differentiation (GTAI) When products and services are very different, customers are less likely to find comparable product...
High cost of switching to substitutes (GTAI) Limited number of substitutes means that customers cannot easily switch to other products or...

Bargaining Power of Customers

Low buyer price sensitivity (GTAI) When buyers are less sensitive to prices, prices can increase and buyers will still buy the product....
Product is important to customer (GTAI) When customers cherish particular products they end up paying more for that one product. This...
Limited buyer choice (GTAI) When customers have limited choices they end up paying more for the choices that are available....

Threat of New Competitors

Advanced technologies are required (GTAI) Advanced technologies make it difficult for new competitors to enter the market because they have to...
High sunk costs limit competition (GTAI) High sunk costs make it difficult for a competitor to enter a new market, because they have to...
Strong brand names are important (GTAI) If strong brands are critical to compete, then new competitors will have to improve their brand...
Geographic factors limit competition (GTAI) If existing competitors have the best geographical locations, new competitors will have a...
High switching costs for customers (GTAI) High switching costs make it difficult for customers to change which products they normally...

What is Porter's Five Forces Analysis?

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