Google's search based advertising - Five Forces Analysis

Google's search based advertising - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (Google's search based advertising) Large industries allow multiple firms and produces to prosper without having to steal market share...
Fast industry growth rate (Google's search based advertising) When industries are growing revenue quickly, they are less likely to compete, because the total...

Bargaining Power of Suppliers

End users are supliers (Google's search based advertising) Please edit this page to add a description…
Large number of substitute inputs (Google's search based advertising) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
High competition among suppliers (Google's search based advertising) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Inputs have little impact on costs (Google's search based advertising) When inputs are not a big component of costs, suppliers of those inputs have less bargaining power....
Diverse distribution channel (Google's search based advertising) The more diverse distribution channels become the less bargaining power a single distributor will...

Threat of Substitutes

High disruption possible (Google's search based advertising) Please edit this page to add a description…

Bargaining Power of Customers

Low buyer price sensitivity (Google's search based advertising) When buyers are less sensitive to prices, prices can increase and buyers will still buy the product....
Low dependency on distributors (Google's search based advertising) When produces have low dependence, distributors have less bargaining power. Low dependency...
Limited buyer choice (Google's search based advertising) When customers have limited choices they end up paying more for the choices that are available....
Product is important to customer (Google's search based advertising) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (Google's search based advertising) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

Strong brand names are important (Google's search based advertising) If strong brands are critical to compete, then new competitors will have to improve their brand...
Advanced technologies are required (Google's search based advertising) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Industry requires economies of scale (Google's search based advertising) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Customers are loyal to existing brands (Google's search based advertising) It takes time and money to build a brand. When companies need to spend resources building a brand,...
Entry barriers are high (Google's search based advertising) When barriers are high, it is more difficult for new competitors to enter the market. High entry...
High capital requirements (Google's search based advertising) High capital requirements mean a company must spend a lot of money in order to compete in the...

What is Porter's Five Forces Analysis?

WikiWealth's Five Forces analysis evaluates the five factors that determine industry competition. Add your input to google-s-search-based-advertising's five forces template. See WikiWealth's tutorial for help. Is WikiWealth missing any analysis? Check out our entire database of free five forces reports or use our five forces generator to create your own. Remember, vote up google-s-search-based-advertising's most important five forces statements.