G - Five Forces Analysis

G - Five Forces Analysis

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Intensity of Existing Rivalry

Bargaining Power of Suppliers

Inputs have little impact on costs (G) When inputs are not a big component of costs, suppliers of those inputs have less bargaining power....
Low cost of switching suppliers (G) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

Limited number of substitutes (G) A limited number of substitutes mean that customers cannot easily find other products or services...
Substitute is lower quality (G) A lower quality product means a customer is less likely to switch from G to another product or...

Bargaining Power of Customers

Product is important to customer (G) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (G) When there are large numbers of customers, no one customer tends to have bargaining leverage....
Limited buyer choice (G) When customers have limited choices they end up paying more for the choices that are available....

Threat of New Competitors

Patents limit new competition (G) Patents that cover vital technologies make it difficult for new competitors, because the best...
High switching costs for customers (G) High switching costs make it difficult for customers to change which products they normally...

What is Porter's Five Forces Analysis?

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