Franklin - Five Forces Analysis

Franklin - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (Franklin) Large industries allow multiple firms and produces to prosper without having to steal market share...

Bargaining Power of Suppliers

Large number of substitute inputs (Franklin) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
High competition among suppliers (Franklin) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...

Threat of Substitutes

Substantial product differentiation (Franklin) When products and services are very different, customers are less likely to find comparable product...
Substitute is lower quality (Franklin) A lower quality product means a customer is less likely to switch from Franklin to another product...

Bargaining Power of Customers

Limited buyer information availability (Franklin) When buyers have limited information, they are at a disadvantage in negotiations with sellers....
Low buyer price sensitivity (Franklin) When buyers are less sensitive to prices, prices can increase and buyers will still buy the product....
Product is important to customer (Franklin) When customers cherish particular products they end up paying more for that one product. This...

Threat of New Competitors

Strong distribution network required (Franklin) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
High capital requirements (Franklin) High capital requirements mean a company must spend a lot of money in order to compete in the...
High sunk costs limit competition (Franklin) High sunk costs make it difficult for a competitor to enter a new market, because they have to...
Entry barriers are high (Franklin) When barriers are high, it is more difficult for new competitors to enter the market. High entry...
Strong brand names are important (Franklin) If strong brands are critical to compete, then new competitors will have to improve their brand...

What is Porter's Five Forces Analysis?

WikiWealth's Five Forces analysis evaluates the five factors that determine industry competition. Add your input to franklin's five forces template. See WikiWealth's tutorial for help. Is WikiWealth missing any analysis? Check out our entire database of free five forces reports or use our five forces generator to create your own. Remember, vote up franklin's most important five forces statements.