Exxon Mobil - Five Forces Analysis

Exxon Mobil - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (Exxon Mobil) Large industries allow multiple firms and produces to prosper without having to steal market share...
Fast industry growth rate (Exxon Mobil) When industries are growing revenue quickly, they are less likely to compete, because the total...

Bargaining Power of Suppliers

Large number of substitute inputs (Exxon Mobil) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
High competition among suppliers (Exxon Mobil) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...
Diverse distribution channel (Exxon Mobil) The more diverse distribution channels become the less bargaining power a single distributor will...
Volume is critical to suppliers (Exxon Mobil) When suppliers are reliant on high volumes, they have less bargaining power, because a producer can...
Critical production inputs are similar (Exxon Mobil) When critical production inputs are similar, it is easier to mix and match inputs, which reduces...
Low cost of switching suppliers (Exxon Mobil) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

High cost of switching to substitutes (Exxon Mobil) Limited number of substitutes means that customers cannot easily switch to other products or...
Limited number of substitutes (Exxon Mobil) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

Product is important to customer (Exxon Mobil) When customers cherish particular products they end up paying more for that one product. This...
Large number of customers (Exxon Mobil) When there are large numbers of customers, no one customer tends to have bargaining leverage....

Threat of New Competitors

High capital requirements (Exxon Mobil) High capital requirements mean a company must spend a lot of money in order to compete in the...
Strong distribution network required (Exxon Mobil) Weak distribution networks mean goods are more expensive to move around and some goods don’t get to...
High sunk costs limit competition (Exxon Mobil) High sunk costs make it difficult for a competitor to enter a new market, because they have to...
Strong brand names are important (Exxon Mobil) If strong brands are critical to compete, then new competitors will have to improve their brand...
Advanced technologies are required (Exxon Mobil) Advanced technologies make it difficult for new competitors to enter the market because they have to...
Industry requires economies of scale (Exxon Mobil) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Customers are loyal to existing brands (Exxon Mobil) It takes time and money to build a brand. When companies need to spend resources building a brand,...
High learning curve (Exxon Mobil) When the learning curve is high, new competitors must spend time and money studying the market...
Entry barriers are high (Exxon Mobil) When barriers are high, it is more difficult for new competitors to enter the market. High entry...

What is Porter's Five Forces Analysis?

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