DOREMI - Five Forces Analysis

DOREMI - Five Forces Analysis

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Intensity of Existing Rivalry

Large industry size (DOREMI) Large industries allow multiple firms and produces to prosper without having to steal market share...
Fast industry growth rate (DOREMI) When industries are growing revenue quickly, they are less likely to compete, because the total...
Low storage costs (DOREMI) When storage costs are low, competitors have a lower risk of having to unload their inventory all at...
Government limits competition (DOREMI) Government policies and regulations can dictate the level of competition within the industry. When...
Relatively few competitors (DOREMI) Few competitors mean fewer firms are competing for the same customers and resources, which is a...

Bargaining Power of Suppliers

Low concentration of suppliers (DOREMI) A low concentration of suppliers means there are many suppliers with limited bargaining power. Low...
Critical production inputs are similar (DOREMI) When critical production inputs are similar, it is easier to mix and match inputs, which reduces...
Large number of substitute inputs (DOREMI) When there are a large number of substitute inputs, suppliers have less bargaining leverage over...
Low cost of switching suppliers (DOREMI) The easier it is to switch suppliers, the less bargaining power they have. Low supplier switching...

Threat of Substitutes

Substitute has lower performance (DOREMI) A lower performance product means a customer is less likely to switch from DOREMI to another product...
Substantial product differentiation (DOREMI) When products and services are very different, customers are less likely to find comparable product...

Bargaining Power of Customers

Large number of customers (DOREMI) When there are large numbers of customers, no one customer tends to have bargaining leverage....
Product is important to customer (DOREMI) When customers cherish particular products they end up paying more for that one product. This...

Threat of New Competitors

Industry requires economies of scale (DOREMI) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Customers are loyal to existing brands (DOREMI) It takes time and money to build a brand. When companies need to spend resources building a brand,...
Strong brand names are important (DOREMI) If strong brands are critical to compete, then new competitors will have to improve their brand...

What is Porter's Five Forces Analysis?

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