Direct Mail Marketing - Five Forces Analysis

Direct Mail Marketing - Five Forces Analysis

Last Updated by wbot | Update This Page Now

Intensity of Existing Rivalry

Large industry size (Direct Mail Marketing) Large industries allow multiple firms and produces to prosper without having to steal market share...
Exit barriers are low (Direct Mail Marketing) When exit barriers are low, weak firms are more likely to leave the market, which will increase the...

Bargaining Power of Suppliers

Diverse distribution channel (Direct Mail Marketing) The more diverse distribution channels become the less bargaining power a single distributor will...
High competition among suppliers (Direct Mail Marketing) High levels of competition among suppliers acts to reduce prices to producers. This is a positive...

Threat of Substitutes

Limited number of substitutes (Direct Mail Marketing) A limited number of substitutes mean that customers cannot easily find other products or services...

Bargaining Power of Customers

Product is important to customer (Direct Mail Marketing) When customers cherish particular products they end up paying more for that one product. This...
Limited buyer choice (Direct Mail Marketing) When customers have limited choices they end up paying more for the choices that are available....

Threat of New Competitors

Industry requires economies of scale (Direct Mail Marketing) Economies of scale help producers to lower their cost by producing the next unit of output at lower...
Customers are loyal to existing brands (Direct Mail Marketing) It takes time and money to build a brand. When companies need to spend resources building a brand,...
Geographic factors limit competition (Direct Mail Marketing) If existing competitors have the best geographical locations, new competitors will have a...

What is Porter's Five Forces Analysis?

WikiWealth's Five Forces analysis evaluates the five factors that determine industry competition. Add your input to direct-mail-marketing's five forces template. See WikiWealth's tutorial for help. Is WikiWealth missing any analysis? Check out our entire database of free five forces reports or use our five forces generator to create your own. Remember, vote up direct-mail-marketing's most important five forces statements.